Thursday, September 2, 2010

[EmergingEthnoNetwork] Fw: Communicating research to public: global experiment on biodiversity underway

--- On Wed, 9/1/10, Nemer Narchi <> wrote:

From: Nemer Narchi <>
Subject: Communicating research to public: global experiment on biodiversity underway
Date: Wednesday, September 1, 2010, 7:21 AM

Begin forwarded message:

From: Kelly Bannister <kel@UVIC.CA>
Date: August 31, 2010 9:42:42 PM EDT
Subject: Communicating research to public: global experiment on biodiversity underway
Reply-To: Kelly Bannister <kel@UVIC.CA>

Hello ISE members,

Please find below an interesting email on using social media networking
for promoting knowledge transfer about biodiversity (out of Australia) and
an invitation to participate in this "experiment". Feel free to pass on
this opportunity.

Kindest regards,

---------------------------- Original Message ----------------------------
Subject: [LIVINGKNOWLEDGE] Communicating research to public: global
experiment underway
From:    "Mary Gardner" <mgardner@MGARDNER.INFO>
Date:    Tue, August 31, 2010 5:57 pm

Dear Living Knowledge Network colleagues,
Our small team here in Australia has now launched TANGLE OF LIFE (
an experiment in knowledge transfer about biodiversity using social media
and the internet.

What is Biodiversity and how does it relate to Sustainability? International
Year of Biodiversity?
For many people, it's all too many words.

But, as you well know, like climate change and its carbon taxes and credits,

biodiversity issues will have an ever increasing impact on society. As
controversy grows,
how can people get reliable basic information so they can understand for

TANGLE OF LIFE ( is in the midst of a six week rolling
featuring a new kingdom of life each week. An introduction to the best of
biology is presented
as a very readable "once over lightly" article, complete with photos, links
and ebooks.
Two interactives are offered: 1.  "questions & comments" and 2. passing on
messages "worth repeating" via email, Facebook and Twitter. A third in
planning is
a Great Wealth Display: visitors to the site will be able to upload
of local members of all the kingdoms to a display site.

On behalf of our team, I welcome your comments and feedback.
We would also be delighted if you joined in the experiment in some way,
passing on the link, the messages, etc.

How well can social media be used for knowledge transfer?
How best to present specialist information to public audiences?

What with WWF estimates that three species go extinct each hour, the message
is worth repeating:
*The wealth of the world is in the kingdoms of life. *

Thank you.
Mary Gardner

You can find the archive of the posting at:


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